KUALA LUMPUR — E-commerce platform Taobao Malaysia plans to roll out a Bahasa Malaysia interface by June 2025.

In a statement today, Taobao Malaysia said the upgrade better reflects local language preferences and supports the growing demand for cross-border shopping among Malaysian users.

The statement said there is “a surge in global popularity” of the Taobao app, which recently became the second-most downloaded app in the United States, Canada and the United Kingdom, while claiming the top spot in France.

“In Malaysia, as of April 16, 2025, Taobao also became the second-most downloaded app on the iOS shopping app chart — demonstrating strong local interest and trust in the platform,” the company said. 

Taobao Malaysia’s country head Jess Lew said the Malay-language option is part of the platform’s localisation efforts.

“(It) reinforces our platform’s commitment to providing every Malaysian user with a more accessible, seamless and worry-free shopping experience,” she said. 

Taobao Malaysia introduced an English interface in September 2024, which featured artificial intelligence (AI)-powered automatic translation and bilingual customer support in English and Chinese, the company said. 

“With English product descriptions, prices displayed in ringgit and a simplified interface, Malaysian users can now browse and shop more easily than ever,” Taobao Malaysia said.

Taobao Malaysia said payment options vary and include debit and credit cards, online banking, e-wallets, and instalment plans. Order tracking is available directly in the app to ensure transparency.

“The Taobao app can be freely downloaded on the Apple App Store and Google Play Store,” it said. 

Users can follow Taobao Malaysia on Facebook, Instagram, TikTok, and X, or simply log in to the app to explore more. — BERNAMA